The Decléor Institute in Paris (75) has just integrated the mineral make-up brand of the Japanese group Shisheido, bareMinerals, into its offer. Already present in spas across the Atlantic, the latter was only available in France in Séphora stores. This agreement allows the Japanese brand to penetrate the professional care circuit and to offer itself new visibility, in accordance with its positioning. On the Decléor side, this new proposal completes the rituals since each of them is added a free complexion enhancement, signed bareMinerals.
Get + is a web tracking service that allows companies to access the names of companies that have visited their website. Launched by Webleads Trackers, a B to B marketing solution, the new Get + solution delivers the names of companies that have visited the site, as well as the contact details (email and telephone) and functions of the decision-makers of these companies identified as visitors. These are obtained through a cross-referencing of data and an agreement with specialists in their processing (address owners, affiliation platforms, etc.). According to the supplier, its tool would identify twenty times more hot prospects than the information collected by the contact forms of the sites.