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Atout France launches a call for innovation to revitalize tourism


France's tourism development agency intends to encourage the deployment of innovative projects to reassure tourists in the context of the health crisis and to change practices.

A new call for applications bearing on innovation and digital in the transformation of tourism was launched on June 17 by Atout France. Echoing the Interministerial Tourism Committee of May 14, this initiative, developed in collaboration with the Welcome City Lab, is inspired by a similar device initiated by the World Tourism Organization (UNWTO). 

Entitled "Let's build together the tourism of the next world!" », She displays a double ambition : on the one hand, bring out new solutions and stimulate their adoption by companies in the sector and, on the other hand, support the revival of the sector after the COVID-19 pandemic. To do this, it is a question of supporting the diversification of the offer and of reassuring visitors, by focusing in particular on domestic and European customers, with regard to travel restrictions.

Read also:  Support for tourism: UNWTO publishes recommendations and France takes action

Technical and financial support from institutions and companies

After examining the files, which can be submitted until Wednesday, July 8, 2020 at midnight, ten companies and startups in the sector will therefore be selected. To accelerate the deployment of their projects, they will be able to benefit from a technical and financial support not only from institutions, such as Atout France, the Welcome City Lab, the Banque des Territoires, Bpifrance or the government. But also various sponsors and sponsors, such as Crédit Agricole, Société d'Exploitation de la Tour Eiffel, Vinci Airports, DNA Tourisme, Groupe ADP and RMN-GP.

The proposed initiatives can be aimed at tourists as well as businesses and regions. Many fields of activity were thus identified by Atout France as particularly suitable for this support, among which:

  • health reinsurance of tourist sites;
  • personal and collective protection equipment; 
  • management of visitor flows integrating issues of social distancing and health rules; 
  • augmented reality for the digitalization of events, monuments, etc. ;
  • post-health crisis communication;
  • sustainable tourism;

© Chris Wall - Flickr (CC BY-NC-ND 2.0)

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