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How 50 Cent Won Millions With Water

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50 Cent has made millions of dollars promoting flavored water. 

Does a rapper drink water?

Curtis Jackson, real name, spent his childhood surrounded by alcoholics. Counter examples that push the American rapper to adopt a healthy lifestyle. Lots of sport, zero alcohol. So he drinks water, a lot of water. 

In the 2000s, 50 Cent even became the face of Glacéau's VitaminWater flavored water.  He shoots an advertisement, becomes a 10% shareholder of Glacéau in 2004 and a range is developed in its name: Formula 50, based on grapes and enriched with vitamins.

A buyout at $ 4 billion

In 2007, the Coca-Cola Company bought VitaminWater and its company for 4 billion dollars (3,4 billion euros). Jackpot for 50 Cent: he pockets 100 million dollars (85 million euros), according to estimates by Forbes.

© Tigerdirect - Flickr

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